Free lecture: In the context of business globalization, how to do business in China?

In the last decades, more and more foreign companies were attracted to do business in China, but it may be challenging without understanding the local business.

On Wednesday, October 25th from 12:30 to 14pm Beijing International Chinese College is inviting Professor Wenwei Lyu to give a lecture about how to do business in China in the context of the global globalization.

In this lecture Dr, LYU, will be talking about:

  • What’s driving Globalization?
  • Comparison of Contemporary Chinese and Western Education.
  • Definition of business culture (Guanxi, Mianzi…)
  • The Models of Foreign Enterprises Entering the Chinese Market.

Professor Wenwei LYU is the Associate Vice President (AVP) at New Oriental Education & Technology Group. PhD, University of Oxford

The address: 北京国际汉语学院

三里屯校区地址:东三环北路中段,康莱德酒店西侧,北京市第八十中学南门

Baijiazhuang Xili No. 2, behind Beijing No.80 Middle School (South gate), Chaoyang District, Beijing, 100026

Email: info@hibicc.com

Phone number: (8610)59039267

Welcome!