Free lecture: In the context of business globalization, how to do business in China?

In the last decades, more and more foreign companies were attracted to do business in China, but it may be challenging without understanding the local business.

On Wednesday, October 25th from 12:30 to 14pm Beijing International Chinese College is inviting Professor Wenwei Lyu to give a lecture about how to do business in China in the context of the global globalization.

In this lecture Dr, LYU, will be talking about:

  • What’s driving Globalization?
  • Comparison of Contemporary Chinese and Western Education.
  • Definition of business culture (Guanxi, Mianzi…)
  • The Models of Foreign Enterprises Entering the Chinese Market.

Professor Wenwei LYU is the Associate Vice President (AVP) at New Oriental Education & Technology Group. PhD, University of Oxford

The address: 北京国际汉语学院


Baijiazhuang Xili No. 2, behind Beijing No.80 Middle School (South gate), Chaoyang District, Beijing, 100026


Phone number: (8610)59039267